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Bert Johnson Enterprises Partners with Hobart Canada to Bring Industry-Leading Foodservices Brands to Western Canada

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TORONTO, ON - HOBART CANADA and BERT JOHNSON ENTERPRISES are pleased to announce that they have entered into a Rep Agency agreement effective September 1st 2016. BJE, Western Canada’s largest foodservices representative, will be adding Vulcan, Wolf and Baxter products to its brands portfolio in Alberta and British Columbia.

“Our new alliance with BJE promises to be mutually beneficial as we increase our presence in a sector of the country that holds impressive growth potential,” says Mark Schilling, Director of Sales & Marketing for Hobart Canada. “Our commitment to continued growth within Canada is perfectly complemented by BJE’s leadership and their unrivalled knowledge of the foodservices and hospitality market in the Western Provinces.”

“The fact that we’ve entered into an agreement with Hobart Canada to represent their Wolf, Baxter and Vulcan brands, reflects our ongoing efforts to work with forward-thinking companies and like-mined partners in Western Canada,” explains Bill Bateman, Director of Marketing/Research for BJE. “As we prepare for our 50th Anniversary in 2017, joining forces with Hobart offers BJE the opportunity of evolving with the needs of the industry and making both our companies stronger and more competitive.”

Although BJE will be working closely with the current Hobart sales force to aggressively grow Cooking sales, this agreement will in no way affect Hobart Canada’s existing relationship with dealerships, or their dealership programs. Hobart dealer partners will continue to purchase Cooking products directly from Hobart Canada. Hobart Canada continues to represent and manage the Vulcan, Wolf and Baxter brands in Canada, maintaining complete control over pricing, programs and distribution.

HOBART is the leading worldwide supplier of equipment, systems and service to the food industry, offering the most extensive line of equipment including cooking, food preparation, refrigeration, bakery systems, warewashing and waste systems, as well as weighing, wrapping and labeling systems. Hobart Canada is headquartered in Toronto, Ontario with branch offices in Halifax, Nova Scotia; Montreal, Quebec; Toronto, Ontario; Edmonton, Alberta; and Vancouver, British Columbia. The company currently employs more than 200 people. Included in this number are over 100 service technicians providing nationwide service, effectively making Hobart Canada the industry’s largest service organization.

BERT JOHNSON ENTERPRISES LTD (BJE) is Western Canada’s largest foodservice representative and a leading provider of imported foodservice products. Through almost 50 years of business in the industry, BJE has been committed to the goal of providing the best foodservice solutions to the operators, dealers, consultants and service companies in its operating area and beyond. This goal is pursued through a portfolio of product lines, value-minded products, and a team culture conducive to long term operation in a competitive industry. BJE is committed to a strategy developed under five core themes: integrity, collaboration, hard work, self-driven, and capable of providing the best foodservice solutions. The Company strives to be product focused, cost effective and agile, with the goal of achieving long term growth for its many stakeholders. The Company maintains a strong program of education within its sales and marketing teams including technology upgrades, CFSP and CPMR programs.

Hobart Canada: Mark Schilling • Mark.Schilling@hobart.ca

Bert Johnson Enterprises Ltd: Glen Good • glen@bje.cc